Best Western and Best Western marks are servicemarks or registered service marks of Best Western International, Inc. ©2012 Best Western International, Inc. BEST WESTERN REWARDS FRONT DESK GUIDE - Cendyn. 8, Best Western Rewards® Guest Recognition ProgramTo continue growing Best Western Rewards and ensure more repeat business for member hotels, the Board ofDirectors approved additional requirements to our existing BWR pre-registration program. Click on Front Desk Incentive they have never before been You can redeem your points for many great reward choices from the long contacted by a hotel - Outstanding list of BWR rewards, including Best Western Travel Card®, Best Buy®, customer service! and Canadian residents who sign up for the Best Western Rewards® • Visibly display applicationsMasterCard® can earn enough Best Western Rewards points with their first and offer to all guests.purchase for a free night at many Best Western hotels (16,000 points inthe U.S., and 20,000 points in Canada). Innsider BWR number 6006639111540104 All BWR accounts begin with 600663. When BWR guest arrives, THANK THE GUEST FOR helping the hotel keep future BEING A VALUED BEST WESTERN REWARDS® MEMBER. See page 18. • Special Offer — create promotions specifically for your property. Automatic Gold Elite Status and 1,000 Bonus Rewards Points on your first stay when you join Best Western Rewards as an American Express Business Traveler. Join Now. *Funded and posted by Best Western Diamond Elite guests are entitled to: International. Each assessment may only include one BWR-related point loss, which can eitherrelate to BWR sign-ups or the BWR Recognition Program, with either serving as a “multiplier” for any other BWR assessment.How did Best Western come up with the .50% threshold?When evaluating the threshold targets, we took into consideration what many of the properties are already achievingcurrently under our “one-a-day” program, what would be fair and reasonable thresholds for all our properties to achieveregardless of size and seasonality, and what the competition is doing to ensure that they are capturing this market share.BWR Mandatory Enrollment Thresholds 21, Best Western Rewards® Email ThresholdsEach month Marketing Programs will send this email toVoting Members and General Managers so that eachproperty will know exactly where they are on their qualifiedenrollment thresholds.You can also look up your enrollment threshold results onmybestwestern.com, BW Rewards® tab, Enrollment Report.The report is updated monthly.Please contact [email protected] fora free 1 on 1 webinar for your front desk staff if theyneed help with anything Best Western Rewards-related. All vouchers are transferable to another person. We cannot afford to lose this business. If your property is complying with the minimum BWR .50percent threshold, then you will not be subject to any Brand Standard point loss.What happens if my property does not meet the minimum enrollments required?Properties not meeting their minimum enrollment goal in a rolling 12-month period based on the prior 12 months willbe assessed a 60-point loss deduction on their Brand Standards. the guests if they would like 2. Best Western Ride Rewards® Harley-Davidson® enthusiasts earn special awards, including automatic Gold Elite status, which entitles you to 10% bonus points. What kind of assistance is available to help properties meet the targets?In addition to the monthly progress reports referenced above, we have a variety of tools available to supportproperties with enrollment: • M onthly emails to Voting Members and General Managers on the status of where their property(ies) stands against their enrollment target. A late posting constitutes as posting points more then72 hours after a BWR guest checks-out. No other hotel loyalty program provides thissignificant an incentive. If all information is correct, press Submit. The brand was founded by M.K. I wrote about Hotels.com Rewards here. NEED ASSISTANCE? These enhancements toBWR member recognition require at a minimum: • Customized BWR key sleeves for all BWR® guests. with us. Hotelsstill have three days (72 hours) to post all points, miles or partner rewards.Auto-points will post within 68 hours of date of departure.ISSUING POINTS AND PARTNER REWARDS 16, Best Western Rewards® Required Rate PlansEffective August 1, 2012 (or soon afterwards), all hotels are required to award points/partnerrewards for all rate plans with the exception of the following rate plans:Excluded Rate Plans 44 / 45 Orbitz® Promotions 1P / 2P Priceline® Promotions92 Aeroplan® FI Rate Plan PL / PN / D2 PricelineFI Global F.I.T. We offer forgotten phoneThe Innsider Program chargers for guests to use or take. )BWrider.com • 888-BW2BIKE (888-292-2453)Best Western Speed Rewards® offers racing fans a fast track to awards,featuring racing-themed membership cards, special promotions,awards and partner offers.BWracing.com • 888-BWRACE1 (888-297-2231) 2 4, Using Member Web Best PracticesLogin at mybestwestern.com, then click on Member Web under the Make sure more thanFrequent Guest section to access these tabs and their functions: one person is trained on Member Web. Innsider employees earn 250 bonus points for each new qualified BWR member they sign up,plus 250 bonus points for the next 4 stays that new member has and 250 bonus points each time that member achieveselite status. PLEASE SEE PAGE 11 FOR NEWMARKETING TOOLS FOR RECOGNIZING BWR GUESTS. The EverythingCard Corporate Gift Cards program allows businesses and registered charities to purchase Best Western gift cards in larger quantities. • B uilding relationships with a simple smile, warm welcome and a thank you. BWR enrollment. 5. about special offers. "The top-ranked rewards programs offer all travelers the opportunity to earn valuable rewards by simply signing up for a program and taking a trip," said Christine Smith, travel editor at U.S. News. 8Mandatory guest recognition 9, Best Western Rewards® - Required Recognition Program 10, Optional Best Western Rewards® MerchandiseWe have several BWR® branded items to help you recognize BWR guests at your hotel.Check bestwesternsupply.com for additional BW Rewards® merchandise. Best Western Rewards Front Desk Guide bestwesternrewards.comEach Best Western® branded hotel is independently owned and operated. membership card.bestwestern.com/aaa • bestwestern.com/caa • 866-430-9022 If guests arrive on a bike,Best Western Ride Rewards® Harley-Davidson® enthusiasts earn special make sure to offer them theawards, including automatic Gold Elite status, which entitles you to 10% Best Western Ride Rewardsbonus points. frequent travel clubs. The more BWR members they sign-up, the more rewards they get. The rebate only applies to new qualified BestWestern Rewards enrollments that are made at your hotel, when the rewards are posted for that same stay. BWR: • Register — guests for BWR/partner promotions. Award winning rewards program and is the fastest way to earn free nights at Best Western Hotels & Resorts. Once you click this box, all of the guest records will be selected for processing. In rare circumstances when you want to prevent points from being posted for OPTIONAL RATE PLANS, you will have to uncheck the box under “allow points” in the auto points page in Member Web. Best Price Guarantee & the world's largest hotel loyalty program CALL 800-334-7234 7AM – 5PM MST OR EMAIL [email protected] Best Western Grand Canyon Squire Inn 74 Highway 64 Tusayan, Arizona 86023 United States Phone 928-638-2681 Toll Free 800-622-6966 Fax 928-638-2782 Sign Up for our Mailing List OK When you’re planning rewards and incentives for your employees, remember to keep the goals clear. The app is available … Pre-assign rooms for all BWR guests. You may adjust the number of rooms for which the guest is using points, as well as the number of points being redeemed.If a guest comes in with a free night voucher in hand, please follow the following steps: 1. Privacy policy 14Members switch to competitors when they don’t get credited for points orother partner rewards. (Bonus points are funded and posted by Best Western International.) members are automatic Platinum status with a 15% program.bonus with each stay, and a custom member card. Hotels earn 10% commission for all Travel Card sales.Best Western Travel Card®. As of that date we began tracking your property’s performance(similar to what we also do for the “one-a-day” goal) against the .50 percent threshold goal.During your first assessment after December 1, 2011, your RSM will review with you your current standing relative to the.50 percent threshold. The best benefits to me was the sign up bonus points for every customer that we signed up with Best Western rewards program. Remember to use the Two-Way system to enroll any new members. Properties may do a rate adjustment 13 the following day to match what your reimbursement will be from BWI. This includes free, one-on-oneproperty webinars customized for your hotel, online training programs and modules, front desk scripts, tips and “bestpractices” from your fellow Members, and so much more.What if I have other questions or would like to sign-up for a free one-on-one property webinar?Contact Best Western Rewards at [email protected] 26, The Best Western Rewards® MasterCard® Best PracticesCredit Card – Give your Guests a FREE Night on Us • Familiarize yourself with theThe Best Western Rewards® MasterCard® is the Key to Making Your Guests’ benefits of the credit card.Stays More Rewarding.U.S. Earn Points Two Ways Use your Two-Way system to enroll new guests. You still have the opportunity to review all BWR guest accounts posting points,miles orpartner rewards to ensure accuracy of the points, miles or partner rewards that have been posted.Request BWR Tracking Self Inking Stamp to use on guests’ folios informing them how manypoints or partner rewards were issued. Rewards Simplified! - Raquel VanNatta, property 38121, Hood River, OR 18, Your 3-Digit Innsider Employee Number Every Innsider member has a 16-digit BWR® Innsider number. Welcome to Best Western Plus Inner Harbour in Victoria, BC. That’s a potential to earn up to 2,000 bonus points on one new qualified sign-up.As you can see, it’s a WIN-WIN for everyone! A comprehensive study of the 10 largest chain hotels and their respective loyalty programs. terms of service and privacy policy. • A WIN for the front desk employee: With the Innsider Program, employees can experience what it’s like to be rewarded. Continue. After that, the guest records will be removed from the “Pending Rewards” screen.PENDING REWARDS, Issuing Points and Partner Rewards Best PracticesGuests may choose BWR® Points or Partner Rewards. Points-based incentive programs are easy to communicate, and readily understood by participants (“I do X and get Y points to get Z reward.”) Most people are aware of the popular “Frequent Flier” programs, and react to similar programs with enthusiasm. The recipient(s) of the reward will receive an honorarium of $500 and a plaque at the college's annual Employee Awards Ceremony. If Front Desk staff can thenable, please upgrade Elite members to your best available room. andeasy it is to redeem rewards points. 2. with 500 to 1000 points for 5. Best Western ® is dedicated to helping fight Covid-19 by supporting our front line heroes. Beginning December 1, 2012, propertiesnot meeting their minimum enrollment goal in a rolling 12-month period based on the prior 12 months will beassessed a 60-point loss deduction on their Brand Standards. Go to Member Web, click on Frequent Guest, go to Pending Rewards. Never fear, you can simply sign up for a Rewards Account by clicking below. These points can add up quickly and in some cases Best Western may send you a … • Platinum and Diamond members receive a free upgrade to the “best available room” when available. Dunkin Donuts®, Kohl’s®, Olive Garden®, Target®, The Home Depot® and Unwanted items are donated to local more. Best Western benefits and perks, including insurance benefits, retirement benefits, and vacation policy. Guests can use Best Western Travel Cards toward stays at any Best Western hotel world-wide. In addition, elicit 4. - S nack/beverage and 250 bonus points paid for by hotel. Enroll here. and Canadian residents who sign up for the Best Western Rewards® • Visibly display applicationsMasterCard® can earn … This group will serve as my internal ambassadors topromote your properties to their coworkers. We need to expand the pool of hotels that are signing up new BWRmembers.A key to moving market share to Best Western® hotels, both Leisure and Corporate, is the need to ensure continuedgrowth and strengthening of the Best Western Rewards program. The Best Western Rewards® MasterCard® Best PracticesCredit Card – Give your Guests a FREE Night on Us • Familiarize yourself with theThe Best Western Rewards® MasterCard® is the Key to Making Your Guests’ benefits of the credit card.Stays More Rewarding.U.S. 25, How will I know my status against the threshold targets?Progress against each property’s threshold target will be reported on a monthly basis, similar to the current enrollmentreports provided against the “one-a-day” goal. This date should be the date that the guest actually consumed the free night. For example, if an 80-room property is onlyopen six months of the year (180 days), the minimum enrollment threshold target would be calculated as follows:80 x .005 = .4 per day x 180 days = 72 minimum enrollments required. If you create a special BWR • Member Search — find BWR Member information. Properties will continue to receive a rebate for all new qualified BWR property enrollments on a monthly basis. Order on mybestwestern.com, BW Rewards® tab, OrderBWR Materials.BWR Required Rate Plans & Maximum Point Eligibility 17, Being an Innsider Rewards You for Enrolling Best Practices Guests into Best Western Rewards® Make sure you ask guests for a valid The Innsider is an incentive program for Front Desk staff that rewards e-mail address during enrollment. Like this book? Why is understanding this 3-digit number important? When the RSM returns 12 months later, he or she will verify your property’s performance againstthe .50 percent threshold in that rolling 12-month period. • Be sure to offer your Best Western Rewards guests superior customer care to keep them coming back agagin and again! To prevent this from happening, please post all pointsor partner rewards for all BWR stays. 2 g“Wuehsetns opnosasitboluer, tIotaskheowwathlke-min our amenities. And it costs nothing! • Reimbursement will appear as a credit on the hotel’s Best Western property statement. Need moreBest Western Rewards® MasterCard® applications? to Best Western. This is the cost of the room before taxes are added. Financial incentives have long been the accolade of choice for better employee motivation and engagement around the office. Platinum Best Western Rewards member. When you enroll someone in your PMS, a new BWR member number is automatically generated. 3 Best Western Rewards® (BWR®) is the world’s most comprehensive frequent guest program, with more opportunities to earn more rewards, and better ways to. The rewards program is available to both employees and guests of Best Western properties. Employees can earn by guests rewarding you points for your excellence and also for stays at other Best Western's, excluding stays on employee rates. Employees earn by signing guests up for rewards program and by completing incentive questionnaires. All BWR guests who stay on qualifying rate plans appear on the “Pending Rewards” screen inMemberWeb. Plus, cardholders will earn BestWestern Rewards points with every purchase they make. Full details & online registration (Registration is required) Unknown end date: Best Western Business Rewards: Automatic Elite Statuses when you join Best Western Business Rewards. Best Western Rewards Phone: 1-800-237-8483 Email: rewards@cs.bestwestern.com Fax: 1-623-780-6988. *Calls cost 7ppm plus your company's access charge, Password reset instructions have been sent to your email. 800-528-1902 • Front Desk Incentive — enroll/edit your hotel’s list of employees in “The Best Western Travel Card®: 866-574-6470 Innsider” Front Desk Incentive Program. Reported anonymously by Best Western employees. • A WIN for the brand: By growing the BWR program we have more opportunities to communicate to our guests through BWR channels and drive revenue to our properties.Why is this change being made?We have seen some great success with our current one-a-day program; however, we still have many of the sameproperties that continue to be the source of new BWR enrollments, while many other properties are not. To support Project C.U.R.E or any of our other charitable partners click below. Resources FREE BWR Marketing Supplies (enrollment forms, counter-displays) Property Resources Phone...............................................888-613-9895 BWR® Property Help Line E-mail.............................b. To be successful, a points program must offer some key fundamentals: 1. You will receive your reimbursement from BWI within 60–90 days. • C ustomer recognition helps make guests feel VALUED and creates BRAND ADVOCATES. All brandsare trying to win these value-conscious customers and our competition is aggressively enrolling them into their loyaltyprograms. Please e-mail: reimbursement is 30% of ADR. Site index, The World's Biggest Hotel Family ® It’s quick and easy!Find Product Specific Information for your PMS:Go to mybestwestern.com, select Two Way Interface, then Product Specific Information to find Reference Guides andVideos on how to Run an Arrivals List, Enroll a Walk-in Guest, Enroll and Existing Guest and Look up a guest’s BestWestern Rewards number.Autoclerk Medallion OperaBrilliant PMPro Nitevision Visual MatrixFront Clerk Nova Plus WinPM 18Member enrollment / PMS Product Specific Information 20, Best Western Rewards® Mandatory Enrollment ThresholdsTo help further increase the membership in our Best Western Rewards (BWR) loyalty program and to make sure all hotels arecontributing to this goal, the Board approved a motion requiring new minimum enrollment thresholds for the properties.Effective December 1, 2011, hotels are required to enroll in BWR .50 percent (half of 1 percent) per day of their totalavailable room inventory during a rolling 12-month period.For example, an 80-room property x .005 equals .4 enrollments per day, or 12 enrollments per month, or 146enrollments per year.Enrollment activity is being tracked and reported to all properties monthly. If a valid e-mail address is included in the enrollment the Innsider receives 250 bonus points for a total of 500 points. We looked at the data (not surveys) from Starwood Preferred Guest (SPG), Wyndham Rewards, World of Hyatt, Hilton, Le Club AccorHotels, Marriott Rewards, IHG Rewards, Best Western Rewards, Choice Privileges and Club Carlson. Points may be deducted on the Quality Assuranceassessment for non-complaince. 2, Let’s get to the points® Best Practices Best Western Rewards® (BWR®) is the world’s most comprehensive frequent All Front Desk staff guest program, with more opportunities to earn more rewards, and better ways to should ask every customer spend them than ever before. By signing in, you agree to Best Western GB’s Flexibility. Best Western members will earn 10 base points per $1 spent on base cost of the room. Turn to page 18 to learn how to find it.BEST WESTERN REWARDS® MASTERCARD® CARD 27, The Best Western Rewards® MasterCard®Credit Card – Give your Guests a FREE Night on UsThe Best Western Rewards® The Best Western Rewards®World MasterCard® (U.S.) Platinum Plus® MasterCard® (Canada) • 2 0,000 Best Western Rewards points with• 16,000 Best Western Rewards points upon first use first qualifying purchase • 1.5 Best Western Rewards point for every• U p to 5,000 additional Best Western Rewards points on balance transfers $1 in net retail purchases • 5 0 Best Western Rewards points for every• 1 5 Best Western Rewards points for every $1 spent at Best Western* cash advance transaction over $50 • No annual fee• 1 Best Western Rewards point for every $1 on all other purchases• No annual fee• G reat low introductory rates on balance transfersIn addition Innsider members can earn 2,500 Best Western Rewards points with every approved application! bestwesternrewards.com. If you are not already a Rapid Rewards Member, enroll now. Non-monetary rewards like praise and recognition can also bolster engagement levels. Pull arrivals lists from your PMS daily and designate the to be enthusiastic and ask BWR guests that are checking into your property. The dates of stay and the number of points needed for a free room night will automatically be displayed. I averaged an extra 300.00/ month spending money. Help us in this fight by converting rewards points to a donation to Project C.U.R.E. E nter the date of stay and the number of nights for which guest would like use their BWR points as payment. • R edemption — redeem a guest’s physical free night VOUCHER for a free Technical Assistance for Member Web: night stay (that is booked under FX). Please note that the $30.00 is tax-inclusive [email protected] and should be verified in your PMS application.  Remember, guests do not pay for any charges except incidentals.